WebCEO is a tool that helps you work on your SEO (Search Engine Optimization) and allows you to market your website too. In addition, it has collaborative features that allows you to use the tool like a project management tool. You are able to command your employees from one virtual location and have them conduct new and/or repetitive SEO and online marketing tasks.
Understanding the metrics and data may be difficult
WebCEO offers a series of tables and charts that display and visualize your metrics and data. The only problem is that it takes a lot of analysis on your part in order to gain any insight from the data. For example, it probably won’t make any difference to your SEO campaign and SEO maintenance plan if you have over 50 unchanged positions on the Google search engine results, but if you have just completed an off-page campaign, then those unchanged positions may be very bad news. You are allowed to customize the tool a little by adding widgets, which may help you tailor your dashboard to show information you know you can use. In addition, the dashboard and GUI is set out with plenty of white space, which makes it easier to read and look at.
Assign marketing and SEO roles
WebCEO has several SEO features and analytic features, and most of them are either equal to or inferior to the sort of free things you can get with Google Analytics and Google Webmaster Tools. However, they also have a series of project management functions, and they may help to make this tool more valuable when installed into your systems. It allows you to delegate SEO and marketing tasks from one location, and since many SEO and online marketing functions require semi-continuous maintenance, it may save you a lot of time and hassle if you can command and track your staff from one virtual location.